AXIS is led by sinxity. We develop artists, produce music and visuals, and work with partners in Korea and Japan on promotion and brand collaborations.
cosmosy · Official artist photograph / NTT DOCOMO Studio & Live
DEVELOPMENT — PRODUCTION — PROMOTIONAXIS CO., LTD.EXPLORE ↓
01 / SINXITY & AXIS＋
Development, production and promotion.
AXIS is a creative company developing artists and producing content.
Former YG Entertainment creative director sinxity leads artist direction and production. AXIS brings together the creative teams and partners for each project, from music and video production to promotion.
sinxityFounder & CEO, AXIS / Producer
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Artist development
Concepts, training, debut plans and album releases.
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Creative production
Music, performance, video and photography shaped around the artist’s concept.
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Promotion & local projects
Promotion, brand collaborations and local activities with partners in Korea and Japan.
02 / SELECTED PROJECTS＋
PROFILE · NOVEMBER 2026
Artist and brand projects.
Artist development and brand collaborations involving sinxity and AXIS.
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ARTIST DEVELOPMENT · CREATIVE DIRECTION
cosmosy
A girl-group project built around music and visual identity.
sinxity leads cosmosy’s concept and creative direction. Developed with NTT DOCOMO Studio & Live, the project spans music, performance, Japanese brand campaigns and international stages.
2025 · TOKYO GIRLS COLLECTION A/W opening act
2026 · KCON LA SHOWCASE · 82WORLD : LA appearances
A P NATION girl-group project currently produced by sinxity. Preparations for a Japanese debut are underway with Warner Music Japan.
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03 / SINXITY’S EXPERIENCE＋
Artist development and global business.
Artist projects and business work during sinxity’s time at YG Entertainment.
BLACKPINKOFFICIAL ARTIST PHOTOGRAPH / YG ENTERTAINMENT
AT YG / CHART-TOPPING DEBUT PROJECTS
LEE HI → AKMU → WINNER → iKON → BLACKPINK
At YG Entertainment, sinxity contributed to projects for LEE HI, AKMU, WINNER, iKON and BLACKPINK, working across artist development, concepts, visuals and promotion.
Debut chart results & sources
Korean chart results for each artist’s debut song.
Worked on global business for YG artists including BIGBANG, BLACKPINK, 2NE1 and PSY.
BIGBANG · 2016 ARCHIVE
AT YG / JAPAN BUSINESS
The launch of YGEX
Participated in the launch of YGEX, the YG–avex joint-venture label, helping establish a platform for YG artists in Japan.
AT YG / CORPORATE STRATEGY
YG IPO ↗
YG’s KOSDAQ listing
Contributed to YG Entertainment’s KOSDAQ listing work as head of the future strategy office.
04 / JAPAN PARTNERSHIP＋
PRISM.ER, our Japan business partner.
Creative production, promotion and local business across Korea and Japan.
KOREA ↔ JAPAN
BUSINESS PARTNER / JAPAN
PRISM.ER
Developing projects in Japan.
PRISM.ER is AXIS’s Japan business partner, led by Watanabe Yoshimi, former head of YG Japan. Together, we develop artist activities and projects through its local network.
LED BYWatanabe YoshimiFormer head of YG Japan
2025 / KOREA PROMOTION · INTERNATIONAL POP-UPS
Snow Man
AXIS supported Snow Man’s Korean promotion and music-program appearance. The group appeared on M COUNTDOWN and held its first Seoul pop-up in Seongsu in 2025. PRISM.ER participated in the overseas pop-up project.
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